Kaapi Kulam. A filter-coffee café with a temple-tank soul

Client: Kaapi Kulam (concept)
Discipline: Brand Identity
Industry: Café & Hospitality
Year: 2025

(Overview)

Identity for a South Indian filter-coffee café built around the stepped geometry of temple tanks.

Concept

Stepped kulam geometry becomes the logo, the menu grid and the tumbler pattern. Warm brass and chicory brown, with a bilingual wordmark that reads equally well in Tamil and English.

Deliverables

Logo
Bilingual wordmark
Menu design
Cups & merch
Signage

Concept work — fictional brand

Kaapi Kulam — A filter-coffee café with a temple-tank soul, image 2

Kaapi Kulam — A filter-coffee café with a temple-tank soul, image 3

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