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(Work) · 36 projects · 5 disciplines

Work that brings ideas to life.

Brand identities, websites and digital products, packaging, creative and campaigns. Filter by discipline or industry, and open any project for the full case study.

Projects marked Client work were done for real clients and are shown with permission. Everything else is a self-initiated concept for a fictional brand, made by the studio to show how we think and work.

36 projects

Native Araku Coffee — Digital marketing supportClient work

Food & Beverage / Coffee · Digital marketing

Native Araku Coffee. Digital marketing support

Digital marketing support for Native Araku Coffee.

Maison Ravel — A couture house identity cut like clothSelf-initiated concept

Fashion & Couture · Brand Strategy & Identity

Maison Ravel. A couture house identity cut like cloth

A quiet, tailored identity for a Mumbai couture atelier — monogram, stationery and garment labels.

Kaapi Kulam — A filter-coffee café with a temple-tank soulSelf-initiated concept

Café & Hospitality · Brand Strategy & Identity

Kaapi Kulam. A filter-coffee café with a temple-tank soul

Identity for a South Indian filter-coffee café built around the stepped geometry of temple tanks.

Namak — Salt, crystallised into a brandSelf-initiated concept

Gourmet Foods · Brand Strategy & Identity

Namak. Salt, crystallised into a brand

Identity for a gourmet salt company sourcing from the Rann of Kutch and the Himalaya.

Velvra — Soft-tech beauty with a sculpted markSelf-initiated concept

Beauty & Wellness · Brand Strategy & Identity

Velvra. Soft-tech beauty with a sculpted mark

A modern skincare identity balancing clinical precision with soft, sculptural form.

Orbitra — An identity in orbitSelf-initiated concept

Space-tech · Brand Strategy & Identity

Orbitra. An identity in orbit

Identity for a satellite-data startup making orbital imagery accessible to Indian agritech.

Sutra Objects — Craft objects tied together by a single threadSelf-initiated concept

Home & Decor · Brand Strategy & Identity

Sutra Objects. Craft objects tied together by a single thread

Identity for a design store selling contemporary Indian craft.

Saanjh Udaipur — A lakeside hotel website that slows you downSelf-initiated concept

Boutique Hotel · Digital Experience

Saanjh Udaipur. A lakeside hotel website that slows you down

A booking-first website for a heritage boutique hotel on Lake Pichola.

Ardh Architects — A portfolio site built like a floor planSelf-initiated concept

Architecture · Digital Experience

Ardh Architects. A portfolio site built like a floor plan

Portfolio website for a Bengaluru architecture practice.

Pulsegrid — Explaining the grid in one scrollSelf-initiated concept

Energy-tech SaaS · Digital Experience

Pulsegrid. Explaining the grid in one scroll

Marketing site for a SaaS that balances renewable loads for Indian utilities.

Noor Thread — Handcrafted fashion, frictionless checkoutSelf-initiated concept

Fashion E-commerce · Digital Experience

Noor Thread. Handcrafted fashion, frictionless checkout

Shopify storefront for a hand-embroidered womenswear label.

Tamarind Table — A restaurant site that tastes like the menuSelf-initiated concept

Restaurant · Digital Experience

Tamarind Table. A restaurant site that tastes like the menu

Website and reservations for a modern regional-Indian restaurant.

Hollow Signal — A record label site with a pulseSelf-initiated concept

Music & Entertainment · Digital Experience

Hollow Signal. A record label site with a pulse

Website for an independent electronic music label.

The Monsoon Review — Editorial illustration for a literary quarterlySelf-initiated concept

Publishing · Creative & Visual Communication

The Monsoon Review. Editorial illustration for a literary quarterly

Cover and inside illustrations for a literary magazine's monsoon issue.

Pinwheel — A cast of characters kids want to learn withSelf-initiated concept

Children's Edtech · Creative & Visual Communication

Pinwheel. A cast of characters kids want to learn with

Character design for a children's learning app.

Halcyon — Abstract 3D worlds for a generative art dropSelf-initiated concept

Digital Art · Creative & Visual Communication

Halcyon. Abstract 3D worlds for a generative art drop

A series of abstract 3D artworks for a digital art release.

Mithu Pay — A parrot mascot that makes payments friendlySelf-initiated concept

Fintech · Creative & Visual Communication

Mithu Pay. A parrot mascot that makes payments friendly

Mascot illustration system for a UPI payments app.

Bagicha — Tea gardens drawn in ink and watercolourSelf-initiated concept

Tea · Creative & Visual Communication

Bagicha. Tea gardens drawn in ink and watercolour

Packaging illustration for a Darjeeling tea brand.

Patang Air — A kite-festival campaign illustrated for the skiesSelf-initiated concept

Regional Aviation · Creative & Visual Communication

Patang Air. A kite-festival campaign illustrated for the skies

Illustrated campaign for a regional airline's Uttarayan season.

Monte Nero Roasters — Black bags with a single band of flavourSelf-initiated concept

Specialty Coffee · Creative & Visual Communication · Brand Strategy & Identity

Monte Nero Roasters. Black bags with a single band of flavour

Packaging for a specialty coffee roaster.

Zafraan — Saffron, crystal and goldSelf-initiated concept

Luxury Fragrance · Creative & Visual Communication · Brand Strategy & Identity

Zafraan. Saffron, crystal and gold

Luxury packaging for an Indian perfume house.

Neem Nectar — Clean skincare in honest materialsSelf-initiated concept

Organic Skincare · Creative & Visual Communication · Brand Strategy & Identity

Neem Nectar. Clean skincare in honest materials

Packaging for an organic neem-based skincare range.

Fizzwala — Street-sign soda with desi flavoursSelf-initiated concept

Craft Beverages · Creative & Visual Communication · Brand Strategy & Identity

Fizzwala. Street-sign soda with desi flavours

Can design for a craft soda brand with Indian street flavours.

Kokoa Bhoomi — Chocolate wrapped in its own landscapeSelf-initiated concept

Bean-to-bar Chocolate · Creative & Visual Communication · Brand Strategy & Identity

Kokoa Bhoomi. Chocolate wrapped in its own landscape

Wrappers for a Western Ghats bean-to-bar chocolate maker.

Chakna Co. — Pop-art snacks that shout from the shelfSelf-initiated concept

Snacks · Creative & Visual Communication · Brand Strategy & Identity

Chakna Co.. Pop-art snacks that shout from the shelf

Snack packaging for a bold Indian snacking brand.

Stride Theory — Run the citySelf-initiated concept

Sportswear · Marketing & Content · Creative & Visual Communication

Stride Theory. Run the city

Instagram grid and launch stories for a sneaker label.

Raftaar EV — Silence is the new speedSelf-initiated concept

Electric Mobility · Marketing & Content · Creative & Visual Communication

Raftaar EV. Silence is the new speed

Launch campaign for an electric scooter brand.

Neon Mela — Where the village fair meets the raveSelf-initiated concept

Music Festival · Marketing & Content · Creative & Visual Communication

Neon Mela. Where the village fair meets the rave

Poster series and social campaign for a music and arts festival.

Glasshouse Gin — Grown, not madeSelf-initiated concept

Craft Spirits · Marketing & Content · Creative & Visual Communication

Glasshouse Gin. Grown, not made

Ad campaign for a botanical craft gin.

Dhaaga Handloom — Six days. One sari.Self-initiated concept

Handloom Textiles · Marketing & Content · Creative & Visual Communication

Dhaaga Handloom. Six days. One sari.

Storytelling carousels and ads for a handloom brand.

Chitthi — Some things deserve paperSelf-initiated concept

Stationery · Marketing & Content · Creative & Visual Communication

Chitthi. Some things deserve paper

Storytelling campaign for a letter-writing stationery brand.

Thehrav — A meditation app that breathes with youSelf-initiated concept

Wellness App · Digital Experience

Thehrav. A meditation app that breathes with you

UI/UX for a meditation and sleep app.

Ledgerline — Clear numbers, confident decisionsSelf-initiated concept

Fintech SaaS · Digital Experience

Ledgerline. Clear numbers, confident decisions

Dashboard UX for an invoicing and cash-flow SaaS.

Kirana Fresh — Your neighbourhood store, in ten minutesSelf-initiated concept

Quick Commerce · Digital Experience

Kirana Fresh. Your neighbourhood store, in ten minutes

E-commerce app and web store for a grocery delivery brand.

Safarnama — Booking journeys, not just roomsSelf-initiated concept

Travel · Digital Experience

Safarnama. Booking journeys, not just rooms

Booking platform for Himalayan homestays.

Ritmo — Training data you can feelSelf-initiated concept

Fitness Wearables · Digital Experience

Ritmo. Training data you can feel

Companion app for a fitness wearable.